We share stories about building a framework for building awesome startups. You should follow us on twitter here. This blog is written by Tyler Willis, a startup marketer and advisor who is the director of marketing at Involver.
The first marketing person you hire should have a solid product background (or the ability to pick it up quickly) so that they brief analysts, build presentations, write white papers, do a competitive write-up as well as manage the vendor building the web site and execute a lead gen program.
